About
I’m a Los Angeles–based editor and writer drawn to stories rooted in place—whether that’s a remote safari lodge, a roadside gelato stand, or the quiet details that make a hotel memorable long after checkout.
Over the past decade, I’ve worked across print, digital, and brand storytelling, leading editorial features on travel, hospitality, food, wine, wellness, and culture. My work often lands somewhere between narrative journalism and strategic communication: immersive enough to transport readers somewhere new, but structured with a strong understanding of audience experience and the evolving ways people discover and interact with content. Alongside editorial leadership, I’ve developed integrated campaigns and hospitality-focused brand copy designed to feel editorial-first rather than overtly promotional.
Earlier in my career, I worked in the wine industry overseeing brand development and direct-to-consumer strategy for a high-volume production-focused winery, producing consumer and trade-facing copy ranging from tasting notes and product narratives to experiential brand materials and partnership initiatives. That experience fundamentally shaped how I think about sensory storytelling, guest experience, and the emotional side of a brand.
I’ve reported from safari camps, road-tripped across entire countries chasing remarkable hotels and once-in-a-lifetime experiences, profiled chefs, artisans, and winemakers, and spent enough time in hospitality spaces to know that the small, thoughtful details matter most.
At the center of all of it is the same question: what makes a place, a meal, or an experience linger in someone’s mind?
That’s the story I love to explore.